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|Revenue-Focused Product Leader

Building products people love. The growth follows.

I build product systems that connect design, data, and engineering, from experimentation programs and pricing engines to checkout funnels, AI-enabled workflows, and organizations that can scale.

$5B
Platform Scale
$24M+
Measured Impact
85+
Team Led
200+
Tests / Year
Case Studies
Murat Yilmaz — VP / Head of Product
Product Strategy
Experimentation
Monetization
AI Systems
Design Leadership
Expertise

What I bring to the table

Strategy
Product Strategy & Leadership
Product VisionRoadmappingOKRsP&L OwnershipOrg DesignStakeholder Alignment
Design
Product Design & UX Systems
UX StrategyDesign SystemsJourney MappingInformation ArchitectureResearch SynthesisDesign QA
Revenue
Growth & Monetization
Checkout OptimizationPricing StrategyUpsell & Cross-sellConversion OptimizationPaymentsLifecycle Growth
Experimentation
Experimentation Systems
A/B TestingExperiment DesignFeature FlaggingMetrics FrameworksStatistical RigorEvidence-Based Rollouts
AI
Applied AI & ML
ML PricingPropensity ModelsGenAI & NLPAI Product StrategyLLM IntegrationInsight Systems
Operating
How I Operate
Operating CadenceRoadmap PrioritizationHiring & CoachingDecision LogsAsync CommunicationTeam Rituals
Experience

A career built on measurable outcomes

2024 – Present
Propensely / Select Startup Advisory
Fractional CPO / Product Advisor
Building and advising on AI-enabled product, growth, and GTM systems for startups and scale-ups
  • GTM Systems: Built repeatable acquisition and lifecycle systems across SEO/AIO, webinar-led GTM, CRM, newsletter, and automation workflows
  • Growth Marketing: Supported content and AI positioning for a hospitality SaaS platform; contributed to first-page positions for 46+ keywords
  • Lifecycle Infrastructure: Designed growth flows activating a 20K-subscriber CRM base via Pipedrive, SendGrid, and n8n automation
  • Fundraising & Partnerships: Secured ecosystem support through NVIDIA Inception and Microsoft for Startups for an AI/ML personalization venture
  • Sales Enablement: Created repeatable case-study and messaging frameworks to strengthen product-led growth and enterprise sales
AI/MLGTM SystemsGrowthFounderSEO/AIO
2018 – 2024
Fareportal · CheapOair · OneTravel
VP of Product & Design
Led product and design across a $5B platform · 85-person global org · 4 countries
  • Scale: Led product and design across a platform that scaled from $300M to $5B in annual revenue
  • Revenue: Delivered $24M+ incremental annual revenue through checkout, payment, and funnel optimization
  • Systems: Built proprietary experimentation platform enabling 200+ A/B tests per year and faster product decisions
  • AI & ML: Implemented ML-powered pricing and propensity models — +10% revenue per ticket
  • Reliability: Reduced booking failure rate from 20% to under 5%, recovering $7M+ profit
  • Mobile Growth: Grew mobile contribution from 35% to 57% of business across app and mobile web — including a Webby-honoured iOS/Android app
  • Customer Intelligence: Improved NPS from 55 to 61 using generative AI-powered customer feedback analysis
  • Crisis Leadership: Protected revenue during an 80% COVID demand drop by launching 4 flexible booking products within 60 days
P&L OwnershipML PricingExperimentationMobile GrowthAI/NLP
2015 – 2018
Fareportal (continued)
AVP Product Design & Engineering
  • Platform Modernization: Led the migration from legacy .NET MVC to a modern React stack, improving performance by 40% and reducing dev cycle time by 50%
  • Mobile Web:Launched the company's first Progressive Web App (PWA), driving a 22% higher conversion rate versus the traditional mobile site
  • Engineering Leadership: Scaled and managed the front-end engineering organization from 0 to 12 members
Platform ModernizationPWA ArchitectureEngineering Leadership
2011 – 2015
Fareportal (continued)
Creative Director / Product Lead
  • Revenue Growth: Grew mobile channel revenue from 0% to 25% of total company revenue
  • App Strategy: Launched award-winning iOS and Android apps recognized as a Webby Honoree and featured in Wired
  • Experimentation Culture:Established the company's first UX research and structured A/B testing program, achieving a 30% experiment win rate
Mobile StrategyUX ResearchA/B TestingWebby Award
Selected Work

Case studies & projects

NURQURAN.ORG
NurQuran.org
NurQuran — Quran Learning PWA

Free community Quran learning app with local-first AI tutor (Gemma 4, WebGPU), semantic search across 6,236 ayahs, Prophets tree/timeline/map, SRS, and 25 languages. Designed and shipped solo in loving memory of my late father.

100+ Reciters · 25 Languages
FAREPORTAL — EXPERIMENTATION
Fareportal — Experimentation
Launchpad: Experimentation at Scale

Built proprietary A/B testing platform enabling 200+ tests/year. Evidence-based product culture, faster decisions, $24M+ incremental revenue.

$24M+ incremental revenue
FAREPORTAL — REVENUE OPTIMIZATION
Protected
Fareportal — Revenue Optimization
Dynamic Itinerary-Level Pricing Engine

Designed a two-stage pricing engine that replaced manual service-fee updates and optimized fees using propensity, market signals, and revenue potential.

Two-Stage Dynamic Architecture
Browse all case studies & frameworks →
LinkedIn Recommendations

What colleagues say

1 / 8

Some people are smart. Some people are great operators. Some people are strong leaders. It's rare to find someone who excels at all three. Murat does. He combines intelligence, sound judgment, and natural leadership in a way that inspires confidence and elevates everyone around him.

ML
Mike Loveridge
Conversion Optimization Leader
Reported to Murat directly

I witnessed Murat single-handedly transform the product design mindset of a major online travel agency through his visionary leadership. He is a master at team building — possessing the rare ability to turn a high-level vision into a scalable, user-centric reality.

AP
Aditya Pathak
Senior PM · Google
Reported to Murat directly · 5 years

Murat deeply understands all aspects of Digital Product Management. He leads with high standards while remaining personally connected to the details. He is one of those rare executives willing and able to implement something complex himself when needed.

MZ
Michael Zaletel
Builder · Ex-Meta & Amazon
Reported to Murat directly
Problems I Solve

I'm most useful when a company needs to turn ambiguous product, growth, or AI bets into clear systems, shipped execution, and measurable business outcomes.

Let's discuss

Exploring new leadership opportunities or strategic advisory engagements.

New York, NY
Remote / hybrid / in-office
Relocation for the right role
Open to consulting
No sponsorship required

Book a time with me

Pick a slot on my calendar. Add a brief agenda so we can jump right in.

Pick a time on my calendar →
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I read every message personally and respond within 48 hours.

What kind of problems I solve best

The situations where I tend to add the most leverage:

Growth has plateauedRevenue systems

I help teams find where conversion, pricing, checkout, lifecycle, or monetization mechanics are leaking value, then turn those insights into an operating roadmap.

Product and design are misalignedOrg design

I help companies reconnect strategy, UX, and delivery so roadmaps become clearer, decisions get faster, and teams stop shipping disconnected work.

Experimentation exists, but not as a systemOperating model

I build the structures behind sustainable testing programs: hypothesis quality, prioritization, governance, analytics discipline, and decision-making cadence.

AI matters, but execution is improvisedAI enablement

I help teams turn AI from scattered pilots into useful product capabilities, internal workflows, and better operating leverage across product, design, and engineering.

Before we jump on a call

Questions you’re probably asking