Navigation

Case StudiesExperimentationTools

Appearance

UX ToolsQuestion Bias Check

Question Bias Check

Check your questions before you ask them

Paste an interview guide, a survey, or the task wording for a usability test. Each question is checked against nine ways phrasing distorts answers — leading, loaded, double-barrelled and the rest — and anything flagged comes back with a rewrite.

Example · one flagged question

“How often do you skip the tutorial?”

LoadedVague quantifier
  • Assumes the respondent skips the tutorial, which may not be true for them.
  • “Often” means something different to every respondent, so answers cannot be compared.

Rewrite

“When did you last encounter the tutorial, and what did you do?”

Your questions

One question per line. Numbering is fine, it gets stripped.

Nothing is stored unless you save it afterwards.

The wording is the easy half

Deciding which questions to ask at all — and what you will do with each answer — is where most research goes wrong. That is the part I help teams with.

Book a consultation